
About Me

Thank you for your interest in Second Pass Studio. I’m Pete LaSalle, I’ve been an artist pretty much my whole life and am an alum of the American Academy of Art in Chicago. I have a real passion for creating all types of artwork both digitally and through traditional methods. I use industry standard software for my digital design work and, for my traditional pieces, I mainly employ my arsenal of pencils, pastels, pen & ink, and sometimes a splash of watercolor. I take great pride that every one of these traditionally created pieces is original and handcrafted. In an era of AI-generated and filtered images, I believe there is unique emotional value in owning a piece of artwork that is created by hand.
To date I possess over 30 years of experience in the industry having been employed as a senior graphic designer, art director, illustrator, prepress specialist and I even had a stint creating technical drawings in AutoCAD. This collected experience allows me to blend my digital skills with traditional artistry, keeping my designs deeply rooted in sound artistic principles. I understand how art and design needs to look and ultimately how it needs to work.
So, if you are ready to collaborate on your own project, I would like to work with you to bring your vision to life. Let’s get started!
About Second Pass Studio
A “second pass” is an old school term in the creative practice where designers and creatives would give their initial (first pass) ideas a second look. The second pass is where refinement happens and ideas will gain clarity and intention. This is when good work becomes great work!
Second Pass Studio is a graphic design and illustration studio focused on the creative and thoughtful refinement of ideas that get better after the first pass. Taking ideas beyond that first draft will always build a solid bridge between the creative concept and final art. This is where good ideas turn into strong visual solutions.

Are you ready to bring your vision or next project to life? I’m passionate about collaborating with my clients to create impactful designs that tell your story.
Contact me and let’s get started today.
